SUNGLASS HUT
DIGITAL EXPRESSION
ART DIRECTION | COMMUNICATION | DIGITAL
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear.
Owning OPSM, Sunglass Hut and Laubman & Pank in Australia and New Zealand. Its portfolio includes Chanel.
To create a digital campaign to coincide with the Melbourne Cup for Sunglass Hut. This promotion needed to be catch the customers attention with a sense of style.
Including: Social Assets, Tiles, Web & Shopper Banners, Digital Advertising, Posters, Banners, Stickers, Hoarding.